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Hästens’ mix tape

Hästens’ mix tape
Swedish bedding manufacturer Hästens is singing consumers to sleep with a curated playlist on music streaming service Spotify.

Intended to help consumers relax and get to sleep, Hästens “Sleep Sound” is part of an ongoing project with Spotify and Soundtrack Your Brand. From retailers and fashion houses to hotels and automakers, a number of luxury brands have shared soundtracks to create a fully immersive experience for consumers to enjoy.

The music featured was selected to assist Hästens’ consumers in winding down as they relax from their busy day. Consumers are instructed to listen to one of the three playlists roughly 30-minutes before hitting the hay